tech
Twitter comeback bid draws lawsuit from Elon Musk’s X Corp
“Huge uphill battle” to obtain and use Twitter name.
TL;DR
- X Corporation sued "Operation Bluebird" for trademark infringement.
- Operation Bluebird aims to relaunch a social media network using the "Twitter" name and brand.
- X Corp. claims exclusive ownership of the Twitter trademark, stating a rebrand does not equal abandonment.
- Operation Bluebird believes X Corp. abandoned the trademark through its rebranding and Elon Musk's statements.
- A trademark attorney notes that proving abandonment will be a significant challenge for Operation Bluebird.