economy
Beer Sales Are Struggling. Anheuser-Busch Isn’t
Struggling beer sales should spell doom for the world’s largest brewer. Anheuser-Busch InBev hasn’t gotten that memo.
TL;DR
- Anheuser-Busch InBev is a bright spot in the struggling beer industry, with shares at five-year highs.
- The company has successfully diversified its portfolio beyond beer into fast-growing non-alcoholic and ready-to-drink categories.
- Brands like Michelob Ultra are top sellers in America, and canned cocktails are a hit.
- Despite a decline in US beer revenue and global beer volumes, Anheuser-Busch's non-beer brands are experiencing accelerated growth.
- Competitors like Molson Coors, Constellation Brands, and Heineken are facing more significant challenges.
- Michelob Ultra Zero is the top-selling non-alcoholic beer brand by volume.
- The upcoming FIFA World Cup is expected to provide an additional boost to sales of Michelob Ultra, NÜTRL, and other Anheuser-Busch drinks.
- Analysts note that Anheuser-Busch is declining at a lesser degree than its rivals, which is considered a current win.