tech
G2 bold move with major acquisition from Gartner
G2, the Chicago-based software insights platform, agreed today to acquire three prominent software review and discovery properties from Gartner: Capterra, Software Advice, and GetApp.
TL;DR
- G2 is acquiring Capterra, Software Advice, and GetApp from Gartner.
- The deal consolidates four prominent B2B software review and discovery properties.
- The combined platform will feature approximately six million verified customer reviews and an audience of over 200 million annual software buyers.
- The goal is to create a unified, AI-driven experience for software recommendation and purchasing.
- G2 aims to streamline software discovery for buyers and enhance demand-generation tools for vendors.
- The transaction is expected to close in the first quarter of 2026.
- Gartner is divesting these properties to focus on its core research and advisory business.