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'Golden' Wins K-Pop’s First Grammy. Is This a Breakthrough Moment?

“We’re goin’ up, up, up, it’s our moment,” proclaim virtual girl band Huntr/x in their hit song “Golden.” And the lyrics couldn’t have been more apt as the song from Netflix megahit “Kpop Demon Hunters” made history on Sunday by claiming K-Pop’s first-ever Grammy.

'Golden' Wins K-Pop’s First Grammy. Is This a Breakthrough Moment?

TL;DR

  • “Golden,” from the Netflix hit “Kpop Demon Hunters,” won the Grammy for Best Song Written for Visual Media.
  • This marks the first Grammy win for K-pop.
  • The song's win has sparked debate about its classification as K-pop due to its English lyrics and audience.
  • Other K-pop or K-pop-adjacent artists like Blackpink's Rose, KATSEYE, and BTS have received nominations but did not win.
  • The increasing number of K-pop nominations suggests the genre is no longer considered niche.