tech
Sony is giving TCL control over its high-end Bravia TVs
TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today.
TL;DR
- TCL will own 51% of Sony's home entertainment business through a new joint venture.
- The joint venture is expected to launch in April 2027, pending regulatory approvals.
- The venture will handle product development, manufacturing, sales, and service for TVs and home audio under the "Sony Bravia" brand.
- Sony Bravia TVs will utilize TCL display technology, with a focus on larger, higher-resolution, and smart features.
- The TV industry faces decreasing margins and increased competition, prompting some Japanese firms to exit or reduce their TV businesses.
- Sony has been shifting focus from electronics to intellectual property, such as anime and movies.