tech
Google is rolling out conversational shopping—and ads—in AI Mode search
Conversational shopping is Google’s first big swing at monetizing AI Mode search.
1
TL;DR
- Google is integrating generative AI into its shopping experience with AI Mode search.
- AI Mode will offer personalized suggestions, guides, and tables based on user queries.
- Some content in AI Mode shopping may be sponsored ads, though this is still in testing.
- A new 'agentic checkout' feature allows automatic purchases within a set price threshold with Google Pay at select retailers.
- Google's Duplex service is returning with a 'big Gemini model upgrade' to check product availability at stores.
- Users can opt to 'Let Google Call' to check stock for specific products, with AI summaries of the calls provided.
- These features are rolling out in the US in time for the holiday shopping season.